Recorded Survey Answers

Out of all of the questions which we asked on our survey, we were most keen to find some direction in the responses as to what genre that people prefer. As seen from the pie chart above, the replies consisted on Action, Adventure, Rom-com, Comedy and Thriller. Due to 33% of our sample (who were all of various ages) choosing Thriller, we decided this was the route which we decided to pursue.

The age of participants was vital for us to distinguish where the majority of our answers were originating from. From the pie chart it reveals that the responses were vastly that of 18 years old and over.

By asking the participants what film certificate they favoured, it gave us perspective of how popular and well received are the various certificates are. This enquiry was another deciding point for my group as to where to place our film on the rating scale. We were aware that when asking this question, later we would have to research further into the restrictions of each age certificate. In this respect, carrying out a questionnaire proved effective to a certain extent -- it did not give us all the information we required to advance into our planning process...

The responses to this question provided my group and I the insight to whether individuals go to the cinema on their own or go with people of their own age or even with family members. The effectiveness of this question was to address the thoughts we had on whether to base our film on a group of friends or about a family - where the audience can relate to each character.

We aimed to ask this question to get general feedback as to whether trailers are very effective in enticing people to the cinema, also to find out the average cinema-going rate. The results gathered indicate that in general, individuals experience the cinema 0 - 2 times per month, making our researching/planning/editing process more vital - as our film would have to stand out among all the rest at the cinema to entice the people who go to the cinema 0-2 times per month - as they are the largest category.

In being able to successfully produce and advertise a trailer of a film, we found it essential to recognize why people choose to see the films that they do. As the cinemas mainly feature the most popular type of movies: A-list movies, we knew that Actors and Actresses would be highly rated, as opposed to the plot, film poster or other factors. 

Celebrities dominate social media by going on chat shows, paparazzi shots, having photo shoots for advertising campaigns and magazine interviews, my group were aware that on this aspect we could not deliver what the audience wants, however, we focused on the next highly regarded attraction of a film: The Plot.

For intrigue purposes as well as research, we wanted to ask our participants "When you want to look up a film, what website do you regularly go to?" The International Movie Database posed as the most frequently visited, with the film's official website following. From the beginning of the research stage when we looked at billing blocks and film posters, we were certain to stick to the convention of employing an official film website  to satisfy our target audience's needs if they wished to look into our movie.