The dark tone of the poster connotes the genre of this film which is crime, action, adventure; it further reinforces the narrative of rge film by the contrast of the light. The shape of the bat, separating itself from the dark crumbling buildings ensures the audience that "The Dark Knight Rises" is going to be about the rise of evil and destruction and the fall of good and civilisation. The symbolism of the bat figure being situated in the middle could be important and show that this film is going to be a lot more personal to Batman and by having the ruin around the bat is suggesting, by trapping Batman, the villians (of Vladimir Propp's Theory) shall be victorious.
The colour scheme incorporated into the poster design consists of black, white and red/orange, all colours combined, give off a sense of ruin and devastation.
The title and tagline "A fire will rise" are written in white, which stereotypically is symbolic of innocence, in terms of this film the word innocence can be defined as - a person who lacks knowledge of evil. In addition to this point, above the release date it says " The Legend Ends". This is also contributing to the narrative of 'the good' failing and 'the bad' prevailing.
The positioning and expression of Batman is effective in this poster. Batman's head is looking down with his shoulders hunched, as if to prepare himself for either, everything to collpase around him, or to fight back...
The different interpretations of Batman's body language can also be translated through his clenched fists. Some may say however, the fact that its not Bruce Wayne standing central to the posterm but Batman in his armour, will suggest he will in fact stand up and restore Gotham to its former 'glory'.
In conclusion, this poster encapsulates the suspension of what will happen to Gotham and its inhabitants, just before the ending...
By analysing this poster, with all of the elements united (such as central character's positioning, the titles and taglines and colour schemes) it creates a strong impact and sense of uncertainty, as an idolised figure in Gotham cannot always stop the threat of crime. From this insecurity, fear arises but still hope.
This film's USP (Unique Selling Point) apart from the star-studded cast, is that superhero film posters usually show the 'Knight' of justice, so to speak, in a strong, fighting crime pose like "Spiderman" and "Superman" do. The fact that this poster breaks the conventions of superhero film posters, makes this far more interesting.
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