Tuesday 4 December 2012

Movie Production Logos

A common feature which can be seen in every trailer is the movie production logos, for instance Lionsgate or Working Title, as well as many others... From our AS film opening project we knew that the production companies used were not random, they were chosen because the logo and company fits in with the film genre. Another fact which we picked up upon from the previous year, was that is it very unusual for two major film companies to be working together on a film, especially a thriller as they are commonly a 'one hit wonder' and therefore do not achieve the same amount of income that a franchised film would make, Harry Potter, as an example. We found that most films have a major film production companies like Universal and  Columbia backing them... However, these companies often prefer to distribute the films via independent production companies like Jerry Bruckheimer or Metro-Goldwyn-Mayer, for an example.
In light of this knowledge, we brainstormed and researched all of the logos which we knew: Film distributors and Film production companies -

 With a large bank of movie labels to choose from, we narrowed down our search by researching into our specific genre: thriller, from this we would have a much shorter list. Eden Lake is distributed by 'Optimum Releasing' who have been the production company for This is England and Four Lions. When evaluating whether to incorporate their logo into our trailer, we decided that in terms of them as a production company,  they are too small a label, but when we thought about how we would like our film advertised, we would consider them as a viable candidate.
Another trailer which my group and I have also been influenced by is the Blair Witch Project which was produced by Haxan Films  and distributed by Artisan Entertainment. Upon reflecting whether these were labels which we could use for our trailer, we realised that the year the film was produced was something that we would have to keep in mind as this film was made in 1999. Even though Haxan Films is a relevant production company for our trailer, when we looked at the list of films they have been linked with "Lovely Molly" and "Say Yes Quickly" were among them, films which neither of us has heard about... To conclude our research into Haxan Films, we agreed that they did not have a big repertoire, by any means, and therefore our film would not get as much recognition as it would with a more discovered company. In addition, as the Blair Witch Project was produced in 1999, we felt that they were outdated for our film and not be best suited to us.





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