The billing block is an important and necessary element of the film poster and trailer as they give credit to all of the companies, cast and crew involved in the film. Despite there being a certain layout that you have to follow when creating a billing block, it still enables you to have creative freedom to a certain extent. For example, the style of font used can display the genre of the film which it is dedicated to, also in a trailer you can either display it in one shot or across multiple shots, much like the Shutter Island trailer.
Here are some billing blocks with clearly demonstrate the genre film that they are supporting.
~ St. Trinian's ~ The Town
These two billing blocks are exemplars of the comedy genre and crime and action genre. The bright yellow background on the St. Trinian's billing block is really effective in promoting the cheery and upbeat tone that the film has and also works in depicting the youthful aspect of the movie. In contrast, the billing block for The Town has a dark background which works in highlighting the dark stance and theme running throughout the plot. The darkness of the film is emphasized by the fact that the text has a spotlight on it.
~ Queensdown Warren billing block
~ Sucker Punch
~ Queensdown Warren
Advantages of our billing block
- billing block shows continuity of the font that we used for all three of our products
- Easy to change in size if needed
- looks professional as layout is taken from an existing film
- the colouring does not distract from the other elements that will be combined to make the poster
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