Wednesday 16 January 2013

Poster Development





When at the very beginning of the construction stages for our film poster, we decided to make a template upon which we could place our images of the girl and the two men. We decided to go for a grey/black background instead of the solid black as we felt that having a red title would be too harsh upon the very dark backdrop.



This is one of the first images that we placed on top of the template and we felt that as a whole the poster did not look dark enough and due to the brightness you could clearly distinguish the boys and this made them instantly not look as threatening. Furthermore, we did not like how some of the words in the title were getting lost when they were placed over the top of the girl's blue jacket. Despite those negatives we liked that the shot was at a high angle as it gave an intimidating feel to the poster overall.

The difference in this draft is the girl's eye contact to the camera lens, it invites the audience into the story line and her look of desperation is appealing to people's need of having to help individuals who are in unfortunate circumstance. We feel that it is successful in drawing in our target audience.
As shown by this image, we experimented with shooting pictures in different spots of the nature reserve, this was so that we would not be restricted in choosing what shot we most favoured. The change of position for the tagline and the film title was so that it would not block the girl's facial expression. It was when we did this that we realized we could not fit the title in at the top without it touching one of the boy's heads, also that the tagline did not look visible against the girl's clothing. Despite not choosing this draft as the final version, we did keep the alteration to the billing block as we felt it did not stand out so much and also looked more professional.

This fourth option is effective in demonstrating that our trailer is being filmed from the victim's perspective (which is what the people who participated in our thriller survey preferred). This is reinforced by the cameras position as it is tilted downwards slightly so that she is central to the shot. In addition, the effect of the feathered edges did not look as effective as we thought it would originally, this was due to how much room it left around the edges.

Throughout the whole poster making process our original template - with just the tagline, title and billing block, evolved into this image. Our decision to utilize Photoshop to reduce the brightness of the image and apply a spotlight around her was to replicate the feeling of isolation. We feel from the feedback we received, that we were effective in achieving our aim. Also, the softer tone which the tagline and title adopted was so that the focus was not taken off the girl's face. In general, after a lot of talk we came to the thought that we were extremely happy with our final product and had completed this item to the best of our ability.  


No comments:

Post a Comment