As promotional packages are what generates interest and entice people to go and see films, it is extremely important that they are pitched correctly to the right target audience. Unlike our promotional packages, some films do not just rely on the trailer, film poster and a front cover on a film magazine, instead they launch things from toys to socks and even bed sets. This is extremely effective in provoking interest within people as it offers them more chances to go on the journey with the characters. Also marketing products such as the previously stated, work well in maintaining the audience's attention throughout all of the sequels. An example of where this has happened is with the Harry Potter franchise...
Merchandise such as these appeal to different age groups, the bed sheets and the collectible toys can be seen to address the 10+ years, whereas an item such as the wand and a fan website and even the Harry Potter ride is appealing to those who are of an older age. Each of these products is an advertising technique to make its intended audience to feel like they are a part of the film or brand and are on the journey that Harry, Ron and Hermoine are on.
This is the Harry Potter wizards collection website and by clicking on the link given it will take you straight to the home page where you have the chance to go on a tour of the portrait gallery, also where you could practice the wand gestures which are featured in the films. This is a clever strategy as it gives the audience the chance to copy what their favourite characters do, in addition, it makes the audience feel like they are going behind the scenes of the film, making the website feel very personal to them.
This is a screen grab of the Warner Bros. Studio Tour website which acts as a portal for dedicated fans to go buy their tickets and experience a tour around a museum which contains memorabilia - from the actor's costumes to the the model of Hogwarts School of Witchcraft and Wizardry... This most effectively appeals to the audience's want to get involved in the sequels as it gives them a chance to get within very close proximity of the real items, set and costumes that were used when producing the film.
Having the franchise reach such popularity on a universal scale, it led to this film having their own set up at Universal Florida Rides of Adventures. This ride physically pulls fans into the wizarding world and the footage of Harry Potter speaking to them, is great in giving them a personal experience with the eponymous hero himself.
Other advertising products include:
Harry Potter Soundtracks
Harry Potter monopoly, as well as other games
Harry Potter camp
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